Sneak Charlotte

Sneak CLT is a refined speakeasy wrapped in luxury cues—soft lighting, polished finishes, cinematic cocktails, and a hospitality style that leans confident rather than loud. The brand sits at the intersection of exclusivity and approachability, shaped by attention to detail, controlled ambiance, and a high-touch guest experience that feels both intentional and personal.

My partnership with Sneak has developed through shared creative direction and a mutual commitment to precision. Together, we’ve shaped a visual and strategic identity that highlights what makes the space distinct: immersive lighting, polished service, elevated mixology, and a storytelling approach that treats every cocktail like a design object.

Through ongoing social media management, content creation, and monthly strategic oversight, we’ve built a digital presence that reflects Sneak’s in-person energy—luxurious, moody, and experience-first. From cocktail building reels and personality driven moments to clean product features and reservation-driven messaging, our work has strengthened engagement, supported consistent growth, and aligned the brand’s online identity with its in-bar sophistication.